The Oracle Responsys Marketing Platform 2025 Implementation Professional certification is designed for Responsys implementers and system integrators who implement the Oracle Responsys Marketing platform. Individuals who earn this certification are skilled at performing account administration tasks, integrations. initial warm-up; configuration, creating and managing Campaign/Forms; creating multi-wave message automations using Program; manging Reports; and developing basic Responsys Personalization Language (RPL).
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The Oracle Responsys Marketing Platform 2025 Implementation Professional certification is designed for Responsys implementers and system integrators who implement the Oracle Responsys Marketing platform. Individuals who earn this certification are skilled at performing account administration tasks, integrations. initial warm-up; configuration, creating and managing Campaign/Forms; creating multi-wave message automations using Program; manging Reports; and developing basic Responsys Personalization Language (RPL).
The Oracle Eloqua Marketing 2025 Implementation Expert Certification Exam (Exam Code 1Z0-340-25) focuses on the implementation process and system configuration of the marketing automation platform Eloqua, and assesses whether candidates have the ability to successfully deploy Eloqua into the enterprise marketing ecosystem. The exam content covers several key areas. First, in the implementation overview section, candidates need to understand the key implementation stages of the Eloqua project, including demand research, architecture planning, configuration execution, online testing, and delivery acceptance. In terms of configuration and settings, it is required to be familiar with account establishment, user role and permission management, brand and workspace organizational structure settings, etc. Data model and management focuses on how to manage contacts (Contacts), companies (Accounts) and custom objects (Custom Objects), master data import and export skills, data mapping and cleaning strategies. The activities and assets section involves the ability to create and configure emails, forms, landing pages, and marketing automation processes (such as Program Canvas), and understand sending rules, trigger conditions, and automatic response mechanisms. In terms of integration and API, you are required to understand how Eloqua integrates with external systems (such as Oracle CX, Salesforce CRM), including basic usage scenarios of REST and SOAP interfaces, such as activity data synchronization, pushing contact information, etc. The analysis and reporting section focuses on Eloqua's reporting functions, including the generation and interpretation of reports such as open rates, click-through rates, marketing effectiveness evaluation, and customer lifecycle analysis. In addition, the exam also covers some best practices and troubleshooting content, such as email delivery rate optimization, common configuration error analysis, security policy settings, and system performance monitoring. In general, this exam not only tests theoretical knowledge, but also focuses on practical operations and problem-solving capabilities. It is an important qualification certification for Eloqua platform implementers.
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